Premier League On NBC
American TV network NBC recently acquired the rights to broadcast the English Premier League games in the States. In advance of this past weekend's season opener they released this hilarious video. So, so good.
San Pellegrino
I love this little experiment by San Pellegrino that gives their audience the chance to experience a little bit Italy by allowing them to control a robot in a small town in Sicily.
Oakley Dreamland - A Backyard Progression
Red Bull has forced other brands associated with action sports to step up their game. Oakley has answered the call with what's one of the most epic skate videos you've ever seen. If nothing else, fast forward to 7:30 to see amazing Helicopter shenanigans. Interesting that the brand didn't split this into multiple episodes as there's just such a wealth of great stuff in the 8-minute long video.
Posted by: Reuben Halper
Showing posts with label tv. Show all posts
Showing posts with label tv. Show all posts
Tuesday, August 20, 2013
Wednesday, April 3, 2013
VW - Slowmercial & 2013 Golf Auto Show Reveal
Here are two nice, but unrelated pieces of work for Volkswagen from the past couple weeks.
Volkswagen Beetle Slowmercial
According to DDB Brussels, more than a third of Belgians regularly timeshift their TV viewing and of those viewers, more than 80% of them fast forward through commercials. So how do you get your commercial message across to viewers who are watching at 2x, 4x, or even 8x the normal speed? DDB Brussels created the Slowmercial for the new VW Beetle. It's essentially a static TV commercial, not unlike a moving print ad. Kudos to them for rethinking the existing TV format to take into account new viewing behaviour. Check it out below to see what the ad looks like at both normal speed and 8x viewing.
VW Golf & Golf GTI
The new 2013 VW Golf & Golf GTI were unveiled at the NY auto show with a very cool projection mapping event that traced the evolution of the Golf through a cultural timeline. Delightful.
Posted by: Reuben Halper
Volkswagen Beetle Slowmercial
According to DDB Brussels, more than a third of Belgians regularly timeshift their TV viewing and of those viewers, more than 80% of them fast forward through commercials. So how do you get your commercial message across to viewers who are watching at 2x, 4x, or even 8x the normal speed? DDB Brussels created the Slowmercial for the new VW Beetle. It's essentially a static TV commercial, not unlike a moving print ad. Kudos to them for rethinking the existing TV format to take into account new viewing behaviour. Check it out below to see what the ad looks like at both normal speed and 8x viewing.
VW Golf & Golf GTI
The new 2013 VW Golf & Golf GTI were unveiled at the NY auto show with a very cool projection mapping event that traced the evolution of the Golf through a cultural timeline. Delightful.
Posted by: Reuben Halper
Friday, February 15, 2013
Valentine's Day - Nivea, Sky, & Ikea
In honor of the most Hallmark of holidays, I thought it'd be nice to show few examples of Valentine's Day executions that stood out in my mind.
Nivea - A Date To Remember
Nivea is promoting their new Stress Protect deodorant range which 'provides proven protection under stress, so whatever happens, you can stay cool and confident.' Developed by Agency Republic, A Date To Remember is billed as the first date that the user controls. The interactive YouTube experience allows the user to choose how the date (awkwardly) unfolds while showing the stress level that the 'ordinary' girl is experiencing. Check out the trailer below and have a play around with the experience on the Nivea UK YouTube channel.
Sky Germany
This ad from Sky in Germany reminds football fanatics the potential risks of forgetting Valentine's day, More importantly, it just goes to show that everything is better in slo-mo.
IKEA - Australia
A love this Valentine's day print ad from IKEA in Australia. See below. No further explanation needed.
amusing Valentine's Day offer—a free crib for babies born nine months from today.
Nivea - A Date To Remember
Nivea is promoting their new Stress Protect deodorant range which 'provides proven protection under stress, so whatever happens, you can stay cool and confident.' Developed by Agency Republic, A Date To Remember is billed as the first date that the user controls. The interactive YouTube experience allows the user to choose how the date (awkwardly) unfolds while showing the stress level that the 'ordinary' girl is experiencing. Check out the trailer below and have a play around with the experience on the Nivea UK YouTube channel.
Sky Germany
This ad from Sky in Germany reminds football fanatics the potential risks of forgetting Valentine's day, More importantly, it just goes to show that everything is better in slo-mo.
IKEA - Australia
A love this Valentine's day print ad from IKEA in Australia. See below. No further explanation needed.
Friday, July 27, 2012
Pepsi Max - From Youtube To A 30-second Spot
This is a bit old and I meant to post it a month or so ago, but it's still relevant as we see more and more brands working from the inside out. That is, starting with a digital execution and then translating that to traditional media or into a 30-second spot. This example comes from Pepsi Max. In the video, we see Uncle Drew going to attend a pickup basketball game with his nephew. When one of the other players goes down with an injury, Uncle Drew steps in. After a slow start Uncle Drew starts dominating and talking trash while the other players try to figure out how the hell this old guy has such ridiculous game. At the end of the video we see NBA rookie of the year, Kylie Irving, being transformed by Hollywood makeup artists into an old man, 'Uncle Drew.' The stunt actually relates nicely back to the brand as Pepsi Max is 'the zero calorie cola in disguise.'
The five-minute video is fantastic. It's compelling enough that 80% of the viewers were still watching at the 4 minute mark. Pepsi could've considered the 10 million views the video over the course of a month success in it's own right. This was never intended to be a 30-second spot or to have a presence on TV, but as a Pepsi spokesman says "Once we started looking at the metrics, it became clear that we couldn’t miss the opportunity to bring Uncle Drew to the sport’s biggest stage." Pepsi decided to run a cut-down version, basically just a teaser for the full video, during the first three games of the NBA finals. That in turn drove further viewership of the YouTube video, creating a nice virtuous cycle.
Additional Articles: MediaPost | AdAge
The five-minute video is fantastic. It's compelling enough that 80% of the viewers were still watching at the 4 minute mark. Pepsi could've considered the 10 million views the video over the course of a month success in it's own right. This was never intended to be a 30-second spot or to have a presence on TV, but as a Pepsi spokesman says "Once we started looking at the metrics, it became clear that we couldn’t miss the opportunity to bring Uncle Drew to the sport’s biggest stage." Pepsi decided to run a cut-down version, basically just a teaser for the full video, during the first three games of the NBA finals. That in turn drove further viewership of the YouTube video, creating a nice virtuous cycle.
Additional Articles: MediaPost | AdAge
Tuesday, May 15, 2012
Media Bridging Examples: Red Bull, ING, & NCDV
Lately it seems like there have been an increasing number campaigns bridging different forms of media, particularly in terms of connecting smartphones with out of home digital signage (remember this McDonald's example from Sweden). Additionally we've been seeing increasing amount of executions that use audio (particularly Shazam) to bridge between TV and a smartphone experiences. One of the nicest executions I've seen comes from Red Bull & NBC. Fans watching NBC's snowboarding competition - Red Bull Supernational had the opportunity to use Shazam to get video from the snowboarders POV, thus creating a nice two screen experience during the broadcast. Check it out below:
via Digital Examples
The second example comes from Germany agency Agenta as part of their activation as sponsors of the German Basketball Federation. Using their smartphones, people could connect to the billboard and use their phone as a virtual basketball to play a free throw challenge. At the same time a camera snapped pictures of them competing and uploaded/shared it amongst their Facebook friends.
Really nicely done, especially in terms of linking participation offline with a sharing mechanism online. Check out the video below for more:
The third example was created by JWT London for the National Centre For Domestic Violence. They installed a series of interactive billboards in London's Euston station. The first billboard shows a man shouting at a woman with a call to action encouraging users to use their phone to 'Stop This Now and Drag Him Away.' Users could scan a QR code or go to the website to drag him away via their phone which pulled the man further and further away from the woman and across the other connected billboards while displaying anti-violence messages.
It's a laudable effort, but I'd be curious to understand how well it actually worked it and how many people took the time to participate. Was it clear what was happening on all the connected billboards or was interaction just limited to the one and then continued across after a user began taking part? Anyhow, check it out below:
Additional Articles: PSFK | Creativity | Digital Buzz Blog | AdFreak | Mashable
via Digital Examples
The second example comes from Germany agency Agenta as part of their activation as sponsors of the German Basketball Federation. Using their smartphones, people could connect to the billboard and use their phone as a virtual basketball to play a free throw challenge. At the same time a camera snapped pictures of them competing and uploaded/shared it amongst their Facebook friends.
Really nicely done, especially in terms of linking participation offline with a sharing mechanism online. Check out the video below for more:
The third example was created by JWT London for the National Centre For Domestic Violence. They installed a series of interactive billboards in London's Euston station. The first billboard shows a man shouting at a woman with a call to action encouraging users to use their phone to 'Stop This Now and Drag Him Away.' Users could scan a QR code or go to the website to drag him away via their phone which pulled the man further and further away from the woman and across the other connected billboards while displaying anti-violence messages.
It's a laudable effort, but I'd be curious to understand how well it actually worked it and how many people took the time to participate. Was it clear what was happening on all the connected billboards or was interaction just limited to the one and then continued across after a user began taking part? Anyhow, check it out below:
Additional Articles: PSFK | Creativity | Digital Buzz Blog | AdFreak | Mashable
McDonald's - Mein Burger
It's always nice to see examples of crowd-sourcing and co-creation done right. To be fair, it's hard to do those types of campaign in a way that doesn't feel gimmicky and benefits both the user and the advertiser. The 'Mein Burger' campaign comes from Razorfish Germany to celebrate the 40th anniversary of McDonald's in that country. The competition invited users to create their own burger via the 'Burger configurator' with the winning creations chosen by public vote and eventually appearing on the McDonald's menu. It's all about the execution in this case as Razorfish created a compelling experience for users to generate their own bespoke burger creation. Perhaps more importantly, they also provided the tools to for users promote their burger creation and encourage their friends, as well as the general public, to vote for the eventual winners. The winners not only had their Burger creation added to the menu, but also starred in their own McDoanld's TV commercial. Check out the case study below.
Oh yeah, the eventual winner was the Preztelnator, a burger with ham, italian cheese, american cheese and pretzel-like bun. Sounds...errr...interesting.
Additional Articles: Laughing Squid
Oh yeah, the eventual winner was the Preztelnator, a burger with ham, italian cheese, american cheese and pretzel-like bun. Sounds...errr...interesting.
Additional Articles: Laughing Squid
Monday, March 19, 2012
Project Re:Brief - Re-imagining classic ads for the modern web.
Quite simply, Project Re:Brief may be my favorite project to come out of Google. Despite the fact that we're in the midst of a revolution in display, video and mobile advertising, many people still question whether these new advertising mediums can tell an emotional story or build brands. Project Re:Brief answers that question by taking four of America's most iconic advertising campaigns and re-imagining them for the web. The blog post announcing the launch of Project Re:Brief explains it more eloquently than I can:
This year, digital advertising turns 18. Over nearly two decades, waves of innovation have transformed the medium—it’s come a long way since the blinking banner ads of the early Internet. But we think the most exciting changes are still to come, as marketers and agencies increasingly embrace technology to enable new types of creativity, and build online ads that don’t simply inform, but delight and engage their audience.
For example, what if an online ad could bring together two strangers on opposite sides of the globe? Or let you follow a real-life adventure as it unfolds? We wanted to find out. So we started an experiment, both to celebrate 18 years of online innovation, and to link advertising’s digital future to its storied past: Project Re: Brief.
We started with four iconic ad campaigns from the 1960s and ‘70s from Alka-Seltzer, Avis, Coca-Cola and Volvo, each considered groundbreaking in its day. The advertising legends who made the original ads then came out of retirement to rethink their original “brief,” this time, using the full range of technological tools at their disposal, to reach consumers in today’s digitally connected world.
I highly, highly, highly encourage you to go to the Project Re:Brief and watch the videos, but more importantly experience new ads (and the original) for yourself. In fact, I just sent a Coke to You can check out the intro video below:
You can see how the re-imagined Coca-cola Hilltop ad works below. Amazing! It really brings to life what can happen at the intersection of technology and creativity.
Supporting Articles: New York Times | Fast Co. | Mashable
This year, digital advertising turns 18. Over nearly two decades, waves of innovation have transformed the medium—it’s come a long way since the blinking banner ads of the early Internet. But we think the most exciting changes are still to come, as marketers and agencies increasingly embrace technology to enable new types of creativity, and build online ads that don’t simply inform, but delight and engage their audience.
For example, what if an online ad could bring together two strangers on opposite sides of the globe? Or let you follow a real-life adventure as it unfolds? We wanted to find out. So we started an experiment, both to celebrate 18 years of online innovation, and to link advertising’s digital future to its storied past: Project Re: Brief.
We started with four iconic ad campaigns from the 1960s and ‘70s from Alka-Seltzer, Avis, Coca-Cola and Volvo, each considered groundbreaking in its day. The advertising legends who made the original ads then came out of retirement to rethink their original “brief,” this time, using the full range of technological tools at their disposal, to reach consumers in today’s digitally connected world.
I highly, highly, highly encourage you to go to the Project Re:Brief and watch the videos, but more importantly experience new ads (and the original) for yourself. In fact, I just sent a Coke to You can check out the intro video below:
You can see how the re-imagined Coca-cola Hilltop ad works below. Amazing! It really brings to life what can happen at the intersection of technology and creativity.
Supporting Articles: New York Times | Fast Co. | Mashable
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