Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Tuesday, August 20, 2013

A Few Things I Like But Don't Have The Time To Write Up - NBC, San Pellegrino, & Oakley

Premier League On NBC
American TV network NBC recently acquired the rights to broadcast the English Premier League games in the States.  In advance of this past weekend's season opener they released this hilarious video.  So, so good.

San Pellegrino
I love this little experiment by San Pellegrino that gives their audience the chance to experience a little bit Italy by allowing them to control a robot in a small town in Sicily.

Oakley Dreamland - A Backyard Progression
Red Bull has forced other brands associated with action sports to step up their game.  Oakley has answered the call with what's one of the most epic skate videos you've ever seen.  If nothing else, fast forward to 7:30 to see amazing Helicopter shenanigans.  Interesting that the brand didn't split this into multiple episodes as there's just such a wealth of great stuff in the 8-minute long video.

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Monday, March 5, 2012

The Coca Cola Video Puzzle

At this point one would hope that every advertiser is putting their TV commercials online in a branded environment.  Of course, that doesn't necessarily mean that people want to watch or in any way interact with those commercials, though a healthy dose of paid media to drive viewership and awareness certainly helps.

More importantly, how do you get them do more than just watch your ad?  In other words, how do you get them to go from a passive viewer to actually DOING something.  This work from e-dologic Israel provides a nice solution.  They developed a Facebook app that turns the spot itself a video puzzle that users need to piece together (with the opportunity to win prizes of course!).  I took a crack at it, which you can see in action below.

It's also worth checking out the case study below for some impressive results.  More than 350,000 views, but incredibly users who took part watched the ad 23 times on average!

Supporting Articles:  Simply Zesty | Digital Buzz Blog