Cat videos + YouTube Stars + Brand Integration. Sounds like a recipe for a derivative click bait video right? Thankfully not. You may remember that a few months back Nestle owned Purina Cat Food teamed up with YouTube Star Ze Frank to produce this hilarious 'A Cat's Guide To Taking Care Of Your Human.' which subtly promoted their Tidy Cat line of cat litter.
Ze Frank has created a new video for the Nestle owned Purina family of brands. The video, 'Dear Kitten' is a hilarious guide told from the perspective of an elder cat informing the the new kitten in the house all about life with humans while subtly promoting Friskies cat food. A perfect example of how to do 'branded content' well.