I love this fantastically executed stunt from Nivea in Germany to promote their Stress Protect line. Nivea's agency, Felix & Lamberti, setup an elaborate ambush in an airport waiting lounge, making it seem that the targeted person was wanted by the police. I don't want to spoil the video, so I'd just suggest you watch below.
Showing posts with label germany. Show all posts
Showing posts with label germany. Show all posts
Friday, February 15, 2013
Valentine's Day - Nivea, Sky, & Ikea
In honor of the most Hallmark of holidays, I thought it'd be nice to show few examples of Valentine's Day executions that stood out in my mind.
Nivea - A Date To Remember
Nivea is promoting their new Stress Protect deodorant range which 'provides proven protection under stress, so whatever happens, you can stay cool and confident.' Developed by Agency Republic, A Date To Remember is billed as the first date that the user controls. The interactive YouTube experience allows the user to choose how the date (awkwardly) unfolds while showing the stress level that the 'ordinary' girl is experiencing. Check out the trailer below and have a play around with the experience on the Nivea UK YouTube channel.
Sky Germany
This ad from Sky in Germany reminds football fanatics the potential risks of forgetting Valentine's day, More importantly, it just goes to show that everything is better in slo-mo.
IKEA - Australia
A love this Valentine's day print ad from IKEA in Australia. See below. No further explanation needed.
amusing Valentine's Day offer—a free crib for babies born nine months from today.
Nivea - A Date To Remember
Nivea is promoting their new Stress Protect deodorant range which 'provides proven protection under stress, so whatever happens, you can stay cool and confident.' Developed by Agency Republic, A Date To Remember is billed as the first date that the user controls. The interactive YouTube experience allows the user to choose how the date (awkwardly) unfolds while showing the stress level that the 'ordinary' girl is experiencing. Check out the trailer below and have a play around with the experience on the Nivea UK YouTube channel.
Sky Germany
This ad from Sky in Germany reminds football fanatics the potential risks of forgetting Valentine's day, More importantly, it just goes to show that everything is better in slo-mo.
IKEA - Australia
A love this Valentine's day print ad from IKEA in Australia. See below. No further explanation needed.
Friday, December 14, 2012
TomTom - (Almost) Makes A Viral
TomTom, the maker of various GPS navigation devices, positions itself as the navigation option that 'Gives You More.' They're running a competition/game that gives you the chance at winning 'More' prizes during the holiday season. Nothing particularly new there. What is new is their approach to promoting the TomTom Gives You More game.
To promote our new competition at http://www.tomtom.com/more, we really, really tried to make a great video. But because we spent our entire advertising budget on thousands of great prizes and presents for you, this "viral" might not be as impressive as we would have liked. Sorry.
In short, TomTom has admitted that they're creatively bankrupt and instead made an (almost) viral based off previous viral hits. This is not unlike the Jennifer Aniston Smart Water 'Viral' from a year or so back, but I love the tongue in cheek nature of this video. For instance, the end of the video states 'We know this 'viral' video probably isn't as impressive as you are used to, but we spent the entire advertising budget on prizes.'
See if you can spot all the various viral video references below.
hat tip: Buzzilla
To promote our new competition at http://www.tomtom.com/more, we really, really tried to make a great video. But because we spent our entire advertising budget on thousands of great prizes and presents for you, this "viral" might not be as impressive as we would have liked. Sorry.
In short, TomTom has admitted that they're creatively bankrupt and instead made an (almost) viral based off previous viral hits. This is not unlike the Jennifer Aniston Smart Water 'Viral' from a year or so back, but I love the tongue in cheek nature of this video. For instance, the end of the video states 'We know this 'viral' video probably isn't as impressive as you are used to, but we spent the entire advertising budget on prizes.'
See if you can spot all the various viral video references below.
hat tip: Buzzilla
Tuesday, May 15, 2012
Media Bridging Examples: Red Bull, ING, & NCDV
Lately it seems like there have been an increasing number campaigns bridging different forms of media, particularly in terms of connecting smartphones with out of home digital signage (remember this McDonald's example from Sweden). Additionally we've been seeing increasing amount of executions that use audio (particularly Shazam) to bridge between TV and a smartphone experiences. One of the nicest executions I've seen comes from Red Bull & NBC. Fans watching NBC's snowboarding competition - Red Bull Supernational had the opportunity to use Shazam to get video from the snowboarders POV, thus creating a nice two screen experience during the broadcast. Check it out below:
via Digital Examples
The second example comes from Germany agency Agenta as part of their activation as sponsors of the German Basketball Federation. Using their smartphones, people could connect to the billboard and use their phone as a virtual basketball to play a free throw challenge. At the same time a camera snapped pictures of them competing and uploaded/shared it amongst their Facebook friends.
Really nicely done, especially in terms of linking participation offline with a sharing mechanism online. Check out the video below for more:
The third example was created by JWT London for the National Centre For Domestic Violence. They installed a series of interactive billboards in London's Euston station. The first billboard shows a man shouting at a woman with a call to action encouraging users to use their phone to 'Stop This Now and Drag Him Away.' Users could scan a QR code or go to the website to drag him away via their phone which pulled the man further and further away from the woman and across the other connected billboards while displaying anti-violence messages.
It's a laudable effort, but I'd be curious to understand how well it actually worked it and how many people took the time to participate. Was it clear what was happening on all the connected billboards or was interaction just limited to the one and then continued across after a user began taking part? Anyhow, check it out below:
Additional Articles: PSFK | Creativity | Digital Buzz Blog | AdFreak | Mashable
via Digital Examples
The second example comes from Germany agency Agenta as part of their activation as sponsors of the German Basketball Federation. Using their smartphones, people could connect to the billboard and use their phone as a virtual basketball to play a free throw challenge. At the same time a camera snapped pictures of them competing and uploaded/shared it amongst their Facebook friends.
Really nicely done, especially in terms of linking participation offline with a sharing mechanism online. Check out the video below for more:
The third example was created by JWT London for the National Centre For Domestic Violence. They installed a series of interactive billboards in London's Euston station. The first billboard shows a man shouting at a woman with a call to action encouraging users to use their phone to 'Stop This Now and Drag Him Away.' Users could scan a QR code or go to the website to drag him away via their phone which pulled the man further and further away from the woman and across the other connected billboards while displaying anti-violence messages.
It's a laudable effort, but I'd be curious to understand how well it actually worked it and how many people took the time to participate. Was it clear what was happening on all the connected billboards or was interaction just limited to the one and then continued across after a user began taking part? Anyhow, check it out below:
Additional Articles: PSFK | Creativity | Digital Buzz Blog | AdFreak | Mashable
Three Nice Uses Of QR Codes - Emart, Guinness & Mercedes-Benz
QR codes have gotten a pretty bad rap and are generally shit on by the creative community (case in point, this genius Tumblr). Until certain smartphone technologies mature, the fact of that matter is that it remains one of the best ways to quickly and (relatively) easily get mobile users to a site/app. While there are definitely some absolutely abysmal executions out there, here are a couple of recent ones that work extremely well.
EMART - SUNNY SALE
The first example comes Emart, the Walmart of Korea. The Sunny Sale (created by Cheil Worldwide) aimed to drive sales during lunch, which is a typically slow time for the retailer. They created clever shadow QR codes which are only be readable/active in certain light, ie. between the hours of 12-1PM. Users who scanned the sunny sale QR codes received special offers, coupons, etc. It proved so popular they expanded it from 13 to 36 locations in Seoul. Over the course of a month they sold over 12,000 coupons and increased store membership 58% month or month, but perhaps most impressive they increased sales by 25% during lunch hours. Who says QR codes can't be effective!?
Additional Articles: Adverblog | AdFreak
GUINNESS - QR CUP
The second example comes from BBDO New York for Guinness. The QR code is printed on the glass and only works when Guinness (or another black/dark liquid) fills the glass, so don't try filling these glasses with lager, etc. Once full scanning the QR code launches a site that easily/automatically tweets, checks in, posts a status update or sends an Instagram photo about where you are and the fact that you're enjoying a pint of guinness. Very clever.
via Digital Examples
MERCEDES-BENZ - QR TROPHY
Prior to the official car launch, you'll often see speculation about the new model based off photos of the car 'spotted in the wild' on various aficionado sites. Manufacturers combat this by wrapping the cars in plastic and generally camouflaging them so the new body/shape can't be deciphered before launch. Jung Von Matt/Alster has cleverly tapped into this behavior by turning the camouflage of the prototypes into a form of media. They've wrapped the new Mercedes Benz A-Class prototypes in QR codes. The QR codes contain links to an app in which users hunt for trophies based off spotting the new A-class and give them a chance to win a trip to launch event. Nice expansion of the idea of owned media and tapping into the existing behaviors of passionate car fans and paparazzi.
Additional Articles: Digital Buzz Blog
EMART - SUNNY SALE
The first example comes Emart, the Walmart of Korea. The Sunny Sale (created by Cheil Worldwide) aimed to drive sales during lunch, which is a typically slow time for the retailer. They created clever shadow QR codes which are only be readable/active in certain light, ie. between the hours of 12-1PM. Users who scanned the sunny sale QR codes received special offers, coupons, etc. It proved so popular they expanded it from 13 to 36 locations in Seoul. Over the course of a month they sold over 12,000 coupons and increased store membership 58% month or month, but perhaps most impressive they increased sales by 25% during lunch hours. Who says QR codes can't be effective!?
Additional Articles: Adverblog | AdFreak
GUINNESS - QR CUP
The second example comes from BBDO New York for Guinness. The QR code is printed on the glass and only works when Guinness (or another black/dark liquid) fills the glass, so don't try filling these glasses with lager, etc. Once full scanning the QR code launches a site that easily/automatically tweets, checks in, posts a status update or sends an Instagram photo about where you are and the fact that you're enjoying a pint of guinness. Very clever.
MERCEDES-BENZ - QR TROPHY
Prior to the official car launch, you'll often see speculation about the new model based off photos of the car 'spotted in the wild' on various aficionado sites. Manufacturers combat this by wrapping the cars in plastic and generally camouflaging them so the new body/shape can't be deciphered before launch. Jung Von Matt/Alster has cleverly tapped into this behavior by turning the camouflage of the prototypes into a form of media. They've wrapped the new Mercedes Benz A-Class prototypes in QR codes. The QR codes contain links to an app in which users hunt for trophies based off spotting the new A-class and give them a chance to win a trip to launch event. Nice expansion of the idea of owned media and tapping into the existing behaviors of passionate car fans and paparazzi.
Additional Articles: Digital Buzz Blog
McDonald's - Mein Burger
It's always nice to see examples of crowd-sourcing and co-creation done right. To be fair, it's hard to do those types of campaign in a way that doesn't feel gimmicky and benefits both the user and the advertiser. The 'Mein Burger' campaign comes from Razorfish Germany to celebrate the 40th anniversary of McDonald's in that country. The competition invited users to create their own burger via the 'Burger configurator' with the winning creations chosen by public vote and eventually appearing on the McDonald's menu. It's all about the execution in this case as Razorfish created a compelling experience for users to generate their own bespoke burger creation. Perhaps more importantly, they also provided the tools to for users promote their burger creation and encourage their friends, as well as the general public, to vote for the eventual winners. The winners not only had their Burger creation added to the menu, but also starred in their own McDoanld's TV commercial. Check out the case study below.
Oh yeah, the eventual winner was the Preztelnator, a burger with ham, italian cheese, american cheese and pretzel-like bun. Sounds...errr...interesting.
Additional Articles: Laughing Squid
Oh yeah, the eventual winner was the Preztelnator, a burger with ham, italian cheese, american cheese and pretzel-like bun. Sounds...errr...interesting.
Additional Articles: Laughing Squid
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