Friday, December 14, 2012

TomTom - (Almost) Makes A Viral

TomTom, the maker of various GPS navigation devices, positions itself as the navigation option that 'Gives You More.'  They're running a competition/game that gives you the chance at winning 'More' prizes during the holiday season.  Nothing particularly new there.  What is new is their approach to promoting the TomTom Gives You More game.

To promote our new competition at http://www.tomtom.com/more, we really, really tried to make a great video. But because we spent our entire advertising budget on thousands of great prizes and presents for you, this "viral" might not be as impressive as we would have liked. Sorry.

In short, TomTom has admitted that they're creatively bankrupt and instead made an (almost) viral based off previous viral hits.  This is not unlike the Jennifer Aniston Smart Water 'Viral' from a year or so back, but I love the tongue in cheek nature of this video.  For instance, the end of the video states 'We know this 'viral' video probably isn't as impressive as you are used to, but we spent the entire advertising budget on prizes.'

See if you can spot all the various viral video references below.


hat tip: Buzzilla