Wednesday, April 3, 2013

VW - Slowmercial & 2013 Golf Auto Show Reveal

Here are two nice, but unrelated pieces of work for Volkswagen from the past couple weeks.

Volkswagen Beetle Slowmercial
According to DDB Brussels, more than a third of Belgians regularly timeshift their TV viewing and of those viewers, more than 80% of them fast forward through commercials.  So how do you get your commercial message across to viewers who are watching at 2x, 4x, or even 8x the normal speed?  DDB Brussels created the Slowmercial for the new VW Beetle.  It's essentially a static TV commercial, not unlike a moving print ad.  Kudos to them for rethinking the existing TV format to take into account new viewing behaviour.  Check it out below to see what the ad looks like at both normal speed and 8x viewing.

VW Golf & Golf GTI
The new 2013 VW Golf & Golf GTI were unveiled at the NY auto show with a very cool projection mapping event that traced the evolution of the Golf through a cultural timeline.  Delightful.




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