Wednesday, April 3, 2013

HP - Photo Ball

Blow up beach balls bouncing around the crowd are an inevitable part of any music festival.  In a brilliantly simple idea, HP and their agency, AlmapBBDO, created a massive blow up beach ball that includes an HD camera & wi-fi hub in the ball itself.  The photo ball demonstrates HP's new positioning, 'Making Memories Last,' and was used during the Planet Terra music festival in Sao Paulo, Brazil.  Throughout the festival the ball filmed and took photos of festival goers as it bounced around the crowd.  The video was streamed live both to the stage and online.  At the same time, still photos were uploaded to Facebook where people could find and tag themselves.  What's incredible is that the live stream from the photo ball reached over three million people as well as the people who tagged and shared those photos on Facebook.  Additionally, festival goers could have prints made at the HP festival booth throughout the festival. It's a great example of taking an existing behaviour and amplifying it with technology in a way that enhances the experience for both festival-goers and the online viewing audience.  I'm sure we'll be seeing photo balls make more appearances as the summer festival season gets into full swing.



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