Showing posts with label music. Show all posts
Showing posts with label music. Show all posts

Wednesday, April 3, 2013

HP - Photo Ball

Blow up beach balls bouncing around the crowd are an inevitable part of any music festival.  In a brilliantly simple idea, HP and their agency, AlmapBBDO, created a massive blow up beach ball that includes an HD camera & wi-fi hub in the ball itself.  The photo ball demonstrates HP's new positioning, 'Making Memories Last,' and was used during the Planet Terra music festival in Sao Paulo, Brazil.  Throughout the festival the ball filmed and took photos of festival goers as it bounced around the crowd.  The video was streamed live both to the stage and online.  At the same time, still photos were uploaded to Facebook where people could find and tag themselves.  What's incredible is that the live stream from the photo ball reached over three million people as well as the people who tagged and shared those photos on Facebook.  Additionally, festival goers could have prints made at the HP festival booth throughout the festival. It's a great example of taking an existing behaviour and amplifying it with technology in a way that enhances the experience for both festival-goers and the online viewing audience.  I'm sure we'll be seeing photo balls make more appearances as the summer festival season gets into full swing.

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Brightly - Preflight Nerves

Tweetflight is a new twist on the interactive music video.  Nerves, a Melbourne-based band created a real-time Twitter-powered film for their new single, Preflight Nerves.  As one of the band members explains:
'Basically we couldn’t afford to pay a big production company to do a film clip, so I thought it’d be wild to try and do something using web technologies – specifically, HTML5 and the Twitter API. 

The result is the first interactive real-time Twitter powered music video for our single, Preflight Nerves, that we’ve affectionately nicknamed Tweetflight.'

The music video scrapes tweets in real-time and highlights the lyrics as the song progresses.  Check out the flat film below or head on over to Tweetflight to have a play with it yourself.
via: Leon Bayliss

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Thursday, January 17, 2013

Nokia - Open Song Project

Nokia is promoting the new Lumia 920 and the power of the phone's Pureview camera system.  As part of the campaign, Nokia's advertising agency Naked Communications recently launched The Open Song Project.  It is a collaboration between Nokia and Danish Rock Orchestra Spleen United that allows users to interact with the band's song 'Hibernation' to create a bespoke music video.  The hook is that each user can create their own individual version of the video from the sixteen different sequences that appear in the song.

All the videos have been shot with the new Lumia 920 without filters or edits.  Whether or not the link back to the phone is particularly strong, the interactive nature of the project is really exciting.  The band isn't launching the song as a standard music video, instead putting it out there for people to create their own versions.  Users can save and share the version of the video that they create, meaning that there is no 'official' music video, only fan creations from the component parts.  It's sort of like a easily accessible version of Kutiman or a less collaborative version of Jam With Chrome.

Check out the video below or head over to The Open Song Project site to create your own version (note: too bad it's done in flash or else it'd make a hell of a Chrome Experiment.)

Friday, October 19, 2012

Innovative Music Launches: Ellie Goulding - Digital Signing & Yolanda Be Cool - Recall

It's been amazing to watch the evolution of Google+ Hangout and Hangout Apps over the past year.  Brands, agencies and individuals are constantly coming up with innovative ways to use what's arguably the killer feature of Google+.  Now autograph signing sessions are entering the digital age thanks to Google+ Hangouts.  The idea, which came from the Creative Lab here in London, allowed Ellie Goulding to hold the world's first digital album signing as part of a promotion for her second album.     Using a Wacom tablet, Photoshop and a custom Google+ Hangout app Ellie Goulding talked face-to-face some of her fans from across the world, signed and dedicated an album cover for each them.  Each personalized and signed album cover was them shared with them as a picture on Google+.  I wouldn't be surprised if this becomes a common staple of album launches.  It's a fantastic way to bring the real-world experience into the digital space.  Check out the teaser video below and you can also watch a video of the whole Hangout here.

On a separate music related note, the band responsible for the hit song 'We No Speak Americano,' Yolanda Be Cool, has undertaken an interesting campaign/stunt for the launch of their second record.  They're issuing a recall of their hit song and calling on DJs, radio stations and people all across the world to destroy all copies of the song.  This goes beyond just words as they've also removed the song from iTunes (at least in Australia) and removed download links from their website & Facebook.  Instead they're offering fans, etc. a free replacement track from their new album.  It's a pretty damn funny idea considering how overplayed the song has been.  It's a nice stunt to leverage past success into what I'm sure they'll hope will be success for their upcoming album.

Check out the fake press conference below, which is quite funny.

Friday, October 5, 2012

Other Things I Like (But Don't Have Time To Write Up)

Budweiser - Bud Clock
Great use of QR codes to turn Happy Hour into an interactive drinking game and extend Happy Hour through buying more Bud.

via: Banner Blog

Kit Kat - We Will Find You
Kit Kat has created a modern day version of Willy Wonka's Golden Ticket with a dash of dystopian Phillip K. Dick novel.  They've hidden GPS transmitters in four packs of Kit Kats on sale in the UK.  Opening the pack activates the GPS and Kit-Kat promises 'We Will Find You' within 24 hours and give the lucky recipient £10,000.  Very cool from a tech perspective, but the messaging is kind of creepy.

Gatwick Express - Tracks
To elevate the experience of the 30-minute train journey from Victoria to Gatwick airport (and of course boost online sales), VCCP has commissioned various artists to create a custom half-hour soundtrack that's synced to what riders see on the journey.  Customers who buy their Gatwick Express tickets online can download the tracks directly from the Gatwick Express website.

Friday, September 7, 2012

Gotye - Somebodies: A YouTube Orchestra

Gotye's song 'Somebody That I Used To Know' seemingly took over the world and the Internet awhile back.  Besides being played everywhere that had a set of speakers, it also resulted in an innumerable amount of interpretations and cover videos (just search on YouTube for 'Somebody that I used to know.').  In a very meta moment, Gotye has created their own mashup of all the fan-made cover versions to produce 'Sombodies: A YouTube Orchestra.'  As Gotye says: 'Reluctant as I am to add to the mountain of interpretations of Somebody That I Used To Know seemingly taking over their own area of the internet, I couldn't resist the massive remixability that such a large, varied yet connected bundle of source material offered.


It's almost like a snake eating it's own internet meme that's turned inward to devour itself.  Bizarre.  This was directly inspired by the one of the founding fathers of the video mashup, Kutiman and his iconic 'Thru-You' project.  Somebodies is a beautifully done piece of video and a nice way to highlights the breadth of creativity from both Gotye and the various fans who took the time to create their own versions of the song.  Check it out below (and apologies for resurfacing a song that's likely been stuck in your head and heard thousands of times already in the past year).

Thursday, June 14, 2012

Paper Crows - Build

Here's another clever use of Youtube videos from the musicians, Paper Crows for their new album 'build.'  The site shows four separate YouTube videos which are then synchronized into one coherent visual track using the Youtube API.  Each of the videos is actually a different music track, so users can change the audio track by rolling over one of the videos.  Simple, but very clever.  Check it out here, or see the screen capture below.
via Bobby Nolla