A Few Things I Like But Don't Have Time To Write UP - Microsoft, Call Of Duty, SPIES Travels

Microsoft Internet Explorer - Child Of The 90s
Check out the video for the new Internet Explorer that resonates nicely with the target audience (eg. people my age) by tapping into nostalgia for the 90s.  It's a nice way to encourage people to give Explorer another try.  As they say in the ad 'You grew up. So did we. Reconnect with the new Internet Explorer.'



Call Of Duty 2: The Replacer
I love this spot because it's so different from most videogame launch ads.  The Replacer, created by 72andsunny, is a nice take on the idea that there are always things getting in the way of playing a new videogame.  Sort of reminiscent (on a smaller scale) of the NAB Stand-Ins campaign from a new months back.


SPIES Travels
Here's a fun little experiment from Danish travel company SPIES travels and their agency, Robert/Boisen & like-minded.  To encourage travelers to book a vacation in warm climes, they went to some extremes to show much energy you get from a sun filled holiday.

Nokia - Open Song Project

Nokia is promoting the new Lumia 920 and the power of the phone's Pureview camera system.  As part of the campaign, Nokia's advertising agency Naked Communications recently launched The Open Song Project.  It is a collaboration between Nokia and Danish Rock Orchestra Spleen United that allows users to interact with the band's song 'Hibernation' to create a bespoke music video.  The hook is that each user can create their own individual version of the video from the sixteen different sequences that appear in the song.

All the videos have been shot with the new Lumia 920 without filters or edits.  Whether or not the link back to the phone is particularly strong, the interactive nature of the project is really exciting.  The band isn't launching the song as a standard music video, instead putting it out there for people to create their own versions.  Users can save and share the version of the video that they create, meaning that there is no 'official' music video, only fan creations from the component parts.  It's sort of like a easily accessible version of Kutiman or a less collaborative version of Jam With Chrome.

Check out the video below or head over to The Open Song Project site to create your own version (note: too bad it's done in flash or else it'd make a hell of a Chrome Experiment.)