A Few Things I Like But Don't Have Time To Write UP - Microsoft, Call Of Duty, SPIES Travels

Microsoft Internet Explorer - Child Of The 90s
Check out the video for the new Internet Explorer that resonates nicely with the target audience (eg. people my age) by tapping into nostalgia for the 90s.  It's a nice way to encourage people to give Explorer another try.  As they say in the ad 'You grew up. So did we. Reconnect with the new Internet Explorer.'



Call Of Duty 2: The Replacer
I love this spot because it's so different from most videogame launch ads.  The Replacer, created by 72andsunny, is a nice take on the idea that there are always things getting in the way of playing a new videogame.  Sort of reminiscent (on a smaller scale) of the NAB Stand-Ins campaign from a new months back.


SPIES Travels
Here's a fun little experiment from Danish travel company SPIES travels and their agency, Robert/Boisen & like-minded.  To encourage travelers to book a vacation in warm climes, they went to some extremes to show much energy you get from a sun filled holiday.

Heineken - The Fever Keeper

Heineken and their various agencies have done an amazing job of activating their Champions league sponsorship and providing both utility & entertainment to football fans through initiatives such as Heineken Star Player.  The latest work (from Vidal Parternship) is aimed squarely at Champions league fans in the US.  Due to the time difference, most games occur when people are at work and therefore can't watch the games live.  As any sports fan who's tried to watch a Tivoed game knows, you essentially need to enforce a communications blackout from match time until you get home and can actually watch the recorded game.  There's just too many opportunities to see the results of the game accidentally while browsing the web.  Enter Heineken Fever Keeper, a Chrome browser extension that blanks out any revealing information about the match, regardless of what site you're on.

Genius...now if only there was something similar for smartphones.  Check out the video below for more detail and to see it in action.


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