All the videos have been shot with the new Lumia 920 without filters or edits. Whether or not the link back to the phone is particularly strong, the interactive nature of the project is really exciting. The band isn't launching the song as a standard music video, instead putting it out there for people to create their own versions. Users can save and share the version of the video that they create, meaning that there is no 'official' music video, only fan creations from the component parts. It's sort of like a easily accessible version of Kutiman or a less collaborative version of Jam With Chrome.
Check out the video below or head over to The Open Song Project site to create your own version (note: too bad it's done in flash or else it'd make a hell of a Chrome Experiment.)
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