Space is all the rage these days and Lynx (Axe in the US) is getting into the act by sending people into space. As part of the massive multi-agency campaign Lynx is recruiting males from across the world to take part in the contest. There will be 22 winners, with the campaign running in 77 countries around the world. The semi-finalists will head off to Space Camp and the lucky winners fly up to 103km with the space tourism company, Space XC. They also enlisted legendary astronaut Buzz Aldrin for the initial promo video (see below.)
The campaign lives on YouTube, Facebook and a separate Lynx Apollo campaign site. Lynx has also created a series of videos to promote the campaign. The general insight seems to be that nothing beats an astronaut. The videos show astronauts effortlessly pulling ladies left, right and center (see below). It'll be interesting to see how much of a boost/halo effect this campaign gets from the success of the Red Bull Stratos project. To be fair this campaign was in development long before the Felix Baumgartner jump, but the buzz generated by Red Bull can only help to amplify the Lynx effort.