Thursday, January 17, 2013

Homepage For The Homeless

I love this idea from Australian charity Ladder and agency GPY&R Melbourne.  Homepage For The Homeless is basically a twist on affiliate marketing.  Based on the simple fact that a tremendous amount of holiday shopping is done online, they asked users to change their homepage to the 'Homepage For The Homeless.'  The homepage is just a portal page featuring major retailers such as Amazon, iTunes, Deals Direct, etc.  Users who started their journey on the Homepage For The Homeless and then went on to purchase on a participating site had 15% of their purchase value donated to the homeless.

It's an incredibly simple way for internet shoppers to do a little bit of good during the holidays.  The ask on the part of the user is incredibly small and yet the (altruistic) reward is potentially huge.