It's an incredibly simple way for internet shoppers to do a little bit of good during the holidays. The ask on the part of the user is incredibly small and yet the (altruistic) reward is potentially huge.
Thursday, January 17, 2013
Homepage For The Homeless
I love this idea from Australian charity Ladder and agency GPY&R Melbourne. Homepage For The Homeless is basically a twist on affiliate marketing. Based on the simple fact that a tremendous amount of holiday shopping is done online, they asked users to change their homepage to the 'Homepage For The Homeless.' The homepage is just a portal page featuring major retailers such as Amazon, iTunes, Deals Direct, etc. Users who started their journey on the Homepage For The Homeless and then went on to purchase on a participating site had 15% of their purchase value donated to the homeless.
It's an incredibly simple way for internet shoppers to do a little bit of good during the holidays. The ask on the part of the user is incredibly small and yet the (altruistic) reward is potentially huge.
It's an incredibly simple way for internet shoppers to do a little bit of good during the holidays. The ask on the part of the user is incredibly small and yet the (altruistic) reward is potentially huge.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment