Perhaps my hard heart has grown softer since having a child, but I seriously was blown away by this idea. Bear Time Stories is a project which: 'allows you to record yourself reading out a bedtime story. Your story will be put on a mp3 player built into a stuffed animal and given to parentless children around the world...
...Using voices from around the world the Bear-Time Project hopes to show how by donating a voice we can all help to make a child's dreams a little sweeter.'
Check out the overview video below and then head on over to Bear Time Stories to donate your voice or just your $$$.
via: Leon Bayliss
Posted by: Reuben Halper
Showing posts with label charity. Show all posts
Showing posts with label charity. Show all posts
Tuesday, August 20, 2013
Thursday, January 17, 2013
Homepage For The Homeless
I love this idea from Australian charity Ladder and agency GPY&R Melbourne. Homepage For The Homeless is basically a twist on affiliate marketing. Based on the simple fact that a tremendous amount of holiday shopping is done online, they asked users to change their homepage to the 'Homepage For The Homeless.' The homepage is just a portal page featuring major retailers such as Amazon, iTunes, Deals Direct, etc. Users who started their journey on the Homepage For The Homeless and then went on to purchase on a participating site had 15% of their purchase value donated to the homeless.
It's an incredibly simple way for internet shoppers to do a little bit of good during the holidays. The ask on the part of the user is incredibly small and yet the (altruistic) reward is potentially huge.
It's an incredibly simple way for internet shoppers to do a little bit of good during the holidays. The ask on the part of the user is incredibly small and yet the (altruistic) reward is potentially huge.
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