Newspaperswork - 6 Things YOu Can Miss While Reading A Newspaper

I somehow missed this prior to the holidays.  The guys at Duval Guillaume recently created this lovely video in order to promote Newspaperswork, the marketing platform for all Belgian newspaper publishers.  In the video, three of the top advertising executives in Belgium are offered a free ride to work in a chauffeur-driven sedan.  Ostensibly they've been offered the chauffeur service so that they'll have time to read the newspaper on their way to the office.
Rather than ruin the payoff, I'd ask that you just watch below.

It's an incredibly clever and interesting use of video to demonstrate the power of print.  Very meta.