Thursday, January 17, 2013

A Few Things From The Holidays Worth Noting - Mobile Orchestra, PNC Christmas, Starbucks Spread The Cheer

AKQA Mobile Orchestra
A lovely collaborative mobile experience from AKQA: 'to celebrate the holidays, AKQA teamed up with members of the Pacific Chamber Symphony and Mussic Director Lawrence Kohl to create a synchronized mobile orchestra.'  See the video below or experience it at mobileorchestra.com


PNC Twelve Days Of Christmas
For nearly 30 years US-based PNC bank has calculated a yearly Christmas Price Index.  The CPI (as they call it) shows the current cost for one set of each of the gifts given in the song 'The Twelve Days Of Christmas.'  For the past several years PNC has also create immersive digital experiences that bring the CPI to life.  This year's 12 Days Of Christmas Experience is particularly well done.  Check it out here.

Starbucks Spread The Cheer
When will brands learn that campaigns inviting user participation have the potential to backfire?  You'd think that moderation of these campaigns would be the default after mishaps like McDonalds #McDStories.  Starbucks is the in a growing list of participatory campaigns gone horribly wrong.  Before the holidays the coffee giant invited the twittersphere to send out some holiday cheer, using the hashtag '#SpreadTheCheer.'  Instead the company received a bombardment of tweets criticizing the company, particularly the low tax rates that the company pays in the UK (background: a couple weeks prior Starbucks was dragged in front of Parliament to address tax avoidance accusations).  If that's not painful enough, Starbucks had also setup #SpreadTheCheer screens showing live tweets at the ice skating rink in front of the London Natural History Museum.  #FAIL.  Huffington Post has some of the choice tweets here.