This campaign comes out of Italy and was developed by TBWA Italy on behalf of Youtube marketing team. It aims to show how Youtube builds brands and what the different options are for advertisers on Youtube. Rather than just run through a dry list of ad formats, this Youtube execution takes users through a customizable experience showing the options for advertising in an interactive manner. Everything from homepage advertising via the masthead to promoted videos on search results down to pre-rolls against relevant content as well as brand channel executions. Users can choose a pre-existing brand or create their own to see what the future of their brand on Youtube would look like. Very nicely done. Check it out for yourself here.
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