Monday, October 3, 2011

Nissan - My Versa Roadtrip

Nissan's latest campaign to promote the Versa sedan invites users to create the best road trip for the chance to win the road trip itself and a new Nissan Versa.  The campaign, developed by Hype Creative, is centered around features a great implementation of Google maps and Street View.

Users are given the tools to build their own road trip, add a soundtrack of their choice and either invite others to participate, or explore the road trips that other people have created.  Of course this all takes place in an environment rich in Versa messaging and feature highlights.

Just plot your course, choose your friends (via Facebook), and hit the road.

Nathan Reuss