Sunday, October 16, 2011

State Farm - Chaos In Your Town

Man...State Farm has been busy on a bunch of different fronts lately.  The past month has seen them air the evocative 9/11 - Empire State of Mind spot directed by Spike Lee, as well as enlisting Superbowl MVP Aaron Rodgers in their latest TV spot.  However, my personal favorite is the State Farm: Chaos In Your Town campaign.  Developed by DDB Chicago, B-Reel & The Mill, the site is an extension of the TV spot which features alien robots destroying a neighborhood.  Using Google Maps & Street View (a la Arcade Fire's The Wilderness Downtown) users enter their address to see the robots wreak destruction and havoc on their own homes.  Have a look at the video above to see Google's new offices getting the robot treatment or blow up your office/home at

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