Monday, October 31, 2011

Jordan Melo M8 Sneaker Launch/Projection Mapping

We've all seen a TON of projection mapping events over the past year or so, and in my opinion it's gotten so good that it's almost tiring now.  That said, I was blown away by the projection mapping for the launch of the new Jordan Melo M8 sneaker.  The whole projecting on water idea is really visually stunning and amazingly impressive.  This was all part of a much larger campaign for the new shoe, check out the article at Brand Channel for the full rundown.