Great idea from Akestam Holst for Geneva Labs sound systems. Users must suffer through audio hell to get to audio heaven. The idea is that you have to endure listening to Jingle Bells as long as possible to qualify for a discount on a Geneva Sound System, the top 3 most tortured victims will get the discount. Kind a combination of the Whopper Lust campaign from CP+B and the Peugeot Take The Car Challenge from Volt. back
Check it out yourself...http://www.xmascaroltorture.com/
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