Monday, July 25, 2011

Peugeot - Take The Car Challenge


Peugeot - Take The Car
I love this campaign.  It's a great take on the old “Touch The Car” endurance competitions of yesterday.  To promote the range of new Peugeot's, the Swedish creative agency Volt launched the “Take The Car” challenge online, where users would compete live from around the world to score a week with the car of their choice.After connecting with Facebook, users would choose a car, then click-and-hold down the mouse for as long as they possibly could. Every time someone joined the competition, their profile pic would appear on the car in real time, so users could actually see their competitors in the challenge. While all this was going on for hours on end, the website spat out over 9,000 words of pure sales information to help brainwash contestants into wanting the car!
Promotion was done via banners and Facebook sharing. The site had 45,000 visitors from 86 countries, despite being designed for the Swedish market.




Supporting Articles: AdWeek | Creativity Online