Monday, July 11, 2011

BMW Canada - M Powered Performance


BMW Canada - M Powered Performance

BMW Canada has launched a new campaign that showcases their new 1M series coupe doing incredible things.  About a month ago they debuted a video showing the BMW 1M vs a series of walls.  A true viral (no Youtube marketing behind it as far as I can tell), they've now followed this up with another viral hit called 'Helipad.'  It's unclear on whether these are real or fake and it doesn't appear that BMW is going to share that fact.  They'll be releasing additional videos in the future, though interestingly these spots will only be seen online and in the cinema.  

We all hear from advertisers and agencies that they want their content to go 'viral,' but it's really about creating something that's spreadable.  What I love about this campaign is that it ticks all the boxes for what it takes to create a spreadable/shareable/viral content.  Creating something innovative and exciting that people will want to share, content that will provoke a debate or a discussion.  These two videos certainly fit the bill and it will be interesting to see what they come up with next.

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