Monday, December 5, 2011

Old Spice - Manta Claus

He's back.  After taking a post-Fabio battle break, Isaiah Mustafa is back for the new Old Space 'Manta Claus' campaign developed by Wieden + Kennedy.  This time he's promising to give all 7 billion people of the world a holiday gift...one at a time.

Old Spice is going back to the well and the successful real-time response format they established in 'The man your man could smell like' campaign.'  This time Old Spice Guy is recording video responses to specific users (as well as cities and continents) and will be creating a series of gifting videos over the next five days.  See below for the campaign intro...



Stay tuned to the Old Spice Youtube channel for daily updates and uploads.  See below for the Day One Progress Report...