Monday, December 5, 2011

Google+: Circles Love Story

One of the key features of Google+ is the power to share and interact with people dynamically via Circles.  While most sharing and social network relationships today are a somewhat awkward and often static (ie. I put all of my friends in a generic 'friends' bucket).  The fact is that not all friends are created equal and our relationships on social networks evolve much as they would in real life.  Circles is one of the key features of Google+ that bridges that sharing/relationship gap that exists in our real world relationships vs. our online relationships.  So how do you convey this in TV commercial?  See the latest Google+  spot below which does a great job showing the power of circles through the evolution of a relationship between Kyle & Lisa.