Orbit has created a series of filthy videos for users to clean up. Each of the filthy videos on Youtube contains an external annotation that drives users to the Orbit gum Facebook page where users can clean them up with their own words. It's like a video version of Mad Libs:
The Facebook application allows users to create their own customized videos based on three scenes — “Hot Tub,” “Party Crasher,” and “Cousin” — theoretically cleaning up language by bleeping out words. Orbit Bleeping Clean Videos uses a humorous computer text-to-speech feature, and users can choose from a large database of words, allowing for several story combinations and themes.
You can see a few examples of the cleaned up videos on the Orbitz Youtube Channel
Supporting Articles: MediaBistro
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