Monday, August 8, 2011

The blink-182 Film Festival You Didn't Know You Entered


The blink-182 Film Festival You Didn't Know You Entered
After almost 8 years on hiatus, Blink182 has launched a new single (I was pretty happy with 8 Blink182-free years, but that's just me).  The video for the new single 'Up All Night' took a cool approach to crowd-sourcing.  From the band:


AT&T and blink-182 went through thousands of your videos and watched them, reviewed them, and entered them into The blink-182 Film Festival You Didn't Know You Entered.  
...
To launch our first single in eight years, AT&T helped us search YouTube for every instance of fans using our music without our permission. And then we rewarded them for it. This film is made out of clips from all those videos. Thanks for being a fan.

So essentially Blink 182 is pirating the fans that originally pirated them, making them the stars of the new music video.  The music may suck, but it's a cool idea.  Additionally the video contains annotations throughout that allow users to view the original videos.  This is all part of a partnership with AT&T around the launch of the new HTC phones with one-button Facebook sharing/connectivity.


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