Monday, August 8, 2011

BONUS: Living Social Taxi

Rather than just wrap the skin of a London Black Cab in logos, Living Social has created an experiential campaign that treats unsuspecting customers to a Living Social experience.  Passengers in this cab were given the choice to go to their original destination or roll the dice via a Living Social touchscreen in the taxi.  Those who rolled the dice got to experience an example Living Social deal, all of which were filmed of course.  Check out the video above.

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