Monday, August 8, 2011

Nokia Gulp - The World's Largest Stop Motion Animation

Ever since the launch of the Nokia N8, the product messaging has been focused around the amazing imaging system of the Nokia N8.  Rather than focus on tech specs (12 megapixel camera and Carl Zeiss optics) they've been constantly eating their own dogfood by finding creative ways to showcase the power of the N8.   First they shot a 8 minute short film (The Commuter) starring Hollywood actors using only the Nokia N8.  They followed that up with the world's shortest stop motion animation film, Dot.  Hot on the heels of those successes, they've now shot the world's largest stop motion animation, entitled Gulp.  Gulp is a short film created by Sumo Science at Aardman (in conjunction with W+K), depicting a fisherman going about his daily catch. Shot on location at Pendine Beach in South Wales, every frame of this stop-motion animation was shot using a Nokia N8.  The film has broken a world record for the 'largest stop-motion animation set', with the largest scene stretching over 11,000 square feet.

Another cool thing about the video, the Facebook and Twitter sharing are carved into the sand and embedded into the animation using external annotations.  They've also updated their Youtube channel with a new custom gadget to prominently feature the film as well as a behind the scenes/making of video.

Supporting Articles: Adverblog | Fast Company | AgencySpy