Tuesday, March 19, 2013

Mohan Music Palace - Harmonium Banner

Here's a really nice use of rich media advertising. Developed by Web Chutney for New Delhi based Mohan Music Palace, the banner aims to help stem the decline in usage of the Harmonium, a traditional Indian musical instrument.  Targeted at various music sites and users who showed an affinity for musical instruments, the banner turned users laptops into a digital harmonium replicating the experience of playing the Harmonium.  Not only does the ad demonstrate a clever user of rich media technology, it was also extremely effective in terms of  interaction rates and an uptick quote requests.  Just goes to show that rich media ads can be an effective tool when used properly.  Check out the case study below.

via: Leon Bayliss


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