I thought it'd be interesting to change gears a bit and showcase some interesting (both good and bad) work from the out of home world, namely bus stop/bus shelter advertising.
The Good - First up is a nice stunt from Qualcomm which effectively delivers on the tagline 'We make life better with mobile.' Check it out below:
The Bad - Next up is a stunt from the Weather Channel to promote their mobile app which tells users the exact time when rain will start or stop. Since the Weather Channel takes the guesswork out of weather forecasts, they wanted to see people get caught in the rain one last time. To do so, they outfitted a bus stop with a rain machine. Call me crazy, but I'd be pissed off if I'm sitting there waiting for my bus and a brand decides that they're going to make it rain on me. I wouldn't exactly be rushing to download the app after that moment of unexpected precipitation.
The Excellent - Last up is from SAS in Norway. To show off the array of new sunny destinations that the airline services, JCDecaux outfitted a bus stop with what looks like an airplane window. Users who pull up the window shade are presented with videos from one of the sixteen new destinations. It's a great way to grab the attention of people who, by definition, have some free time on their hands while waiting for a bus. It's also a perfect execution considering the winter weather in Norway and other Northern European countries, coupled with the universal desire to get away to sunnier climes.
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