Wednesday, March 6, 2013

SafeStyle Windows - Secret Door

You don't need to be a big brand or have a huge marketing budget to create an amazing digital experience.  Case in point, see this beautiful and delightful experience created by Safestyle UK.  Safestyle are 'the largest independent company in the UK that provides top-quality, affordable uPVC double glazed windows, doors, French doors, sliding patio doors and composite doors.'  Perhaps not the most obvious candidate to create an immersive experience using Google Streetview, but that's the power of the web.  It democratizes marketing and provides the means to reach a tremendous audience without needing a massive budget (case in point see Dollar Shave Club or Orabrush on YouTube).   Interestingly, I've read articles that indicate that this is an SEO play by Safestyle UK to maintain it's organic search position.  Whatever the objective, it's a lovely experience for the user.

But I digress...the idea behind the Secret Door is that you step through it and are transported to some of the 'most quirky and interesting places Google Maps has to offer.'  The experience is essentially a curated version of Google Streetview (both indoor and outdoor) and provides serendipity and delight as you allow the Secret Door to take you to various places around the world.

Additionally the site can be embedded around the web, ensuring the experience can be spread far and wide.  So have a play around with the experience which is embedded below.
The Secret Door
The Secret Door is presented by Safestyle UK