Wednesday, March 6, 2013

Malmo Hardware Store - Toolpool

The past several years has a tremendous rise in the number of sharing (p2p or otherwise) and on-demand services that are disrupting existing business models.  Service like Zipcar, AirBNB, TaskRabbit, etc. are changing traditional models of ownership and resourcing.  Considering how potentially disruptive these types of services can be to existing business models, it's surprising that more brands haven't recognized the potential in these sharing services as an alternative to ownership of their products.

One business that has embraced the on-demand usage model is Malmo Hardware store.  They've developed a Zipcar-like service for power tools, called ToolPool.  As their agency, The Fan Club, describes:
'Malmö Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market. We learned that the stores main earnings comes from supplies, not from expensive tools. So we created ToolPool. It works just like a carpool, but with tools. And it's for free. All we ask for in return is that you share our message on Facebook.
During the very first month, ToolPool received extensive media coverage, over 600 members and sales in the store increased by 25%.'

It's a wonderful example of service design.  See the overview video below.


via: Yosuke Suzuki