Wednesday, March 6, 2013

TED - 3rd Annual Ads Worth Spreading Winners

The winners of the 3rd annual TED - Ads Worth Spreading initiative have been announced at the the recent TED conference.  So what makes an Ad Worth Spreading?  Well it's worth watching the original TED talk from Chris Anderson, but as Ronda Carnegie, Head of Global Partnerships at TED, says:
'The best ads are excellent content--driven by ideas. Culturally relevant content with strong storytelling has the power to spark change, raise awareness, and communicate new ways of thinking...
...The ads selected have a common thread around human connection.  They create contagious emotion around wonder, imagination, culture, humor, and ingenuity.'

Most of these have been featured on the blog at some point in the past, but it's worth twenty minutes of your time to view them all.  See below for a handy playlist with the 10 winning videos.

According to the YouTube blog:

Ads were nominated in six categories: Talk, Social Good, Cultural Compass, Creative Wonder, Brand Bravery, and Education. Six nomination teams made up of one TED speaker and one rising thinker in advertising searched for ads in each category, while 25 leading figures in the ad industry searched for ads across categories.

Each of these ten ads go beyond the creative brief to spark imagination and create moments of emotional connection with audiences. The winning work will be showcased at TED2013 as well as on and you can watch them all here on YouTube. Combined, they have been viewed more than 100 million times on YouTube.