Wednesday, March 6, 2013

Audi RS4 - Ultimate Paintball Duel

I think of the Audi station wagon (errr...estate car as it's called over here) as a boring staple of the British upper-middle classes.  Generally speaking, estate cars/station wagons are thought of as boring family-mobiles that just appeal to Moms.  Audi's challenge is to shift the stigma away from estate cars and demonstrate the performance and handling of their recently relaunched RS4 wagon.  Rather than just talk about specs like the 450hp V-8 engine, Audi's agency Rubber Republic have brought the promise of the RS4 to life through a top-gearesque paintball duel.  You may remember Rubber Republic from their awesome Bodyform response video work.  In this case, they've enlisted two of the best UK stunt drivers (check out the behind the scenes video here) in 'two brand new 2013 RS 4 Avants with bonnet mounted paintball guns take over a military aircraft hangar and go head to head in the ultimate paintball duel.'  The result is sheer joy to behold & a perfect way to appeal to a male audience all of whom believe they could secretly be race car drivers.

Check it out below.
via: Yoram Cisinski