Showing posts with label india. Show all posts
Showing posts with label india. Show all posts

Monday, June 10, 2013

A Few Other Things I Like But Don't Have Time To Write Up

Coca-Cola Small World Machines
Another wonderful execution under the Coca-Cola 'Open Happiness' umbrella, this time bringing together people in Pakistan & India.  The number of activations around Coca-Cola vending machines around 'Open Happiness' is seemingly endless.

A Boy & His Atom - The World's Smallest Movie
This is incredible. IBM created the world's smallest stop motion film.  As they describe 'The ability to move single atoms — the smallest particles of any element in the universe — is crucial to IBM's research in the field of atomic memory. But even nanophysicists need to have a little fun. In that spirit, IBM researchers used a scanning tunneling microscope to move thousands of carbon monoxide molecules (two atoms stacked on top of each other), all in pursuit of making a movie so small it can be seen only when you magnify it 100 million times. A movie made with atoms.'

Getty Images - 85 Seconds
Last year, AlmapBBDO created a beautiful film from various stock photography to demonstrate the depth and breadth of the Getty Images library.  Now, AlmapBBDO has done the same thing to show off the depth of their video archive.  85 seconds tells the love story of a couple who meet as children, separate after college and reunite later in life.

Holland - The Original Cool
This amazing video was developed by the Mustache Agency for The Netherlands Board of Tourism & Conventions, KLM Royal Dutch Airlines, Amsterdam Marketing and Amsterdam Airport Schiphol.  The Original Cool is part of a larger advertising campaign aimed at the North American travel market.

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Tuesday, March 19, 2013

Mohan Music Palace - Harmonium Banner

Here's a really nice use of rich media advertising. Developed by Web Chutney for New Delhi based Mohan Music Palace, the banner aims to help stem the decline in usage of the Harmonium, a traditional Indian musical instrument.  Targeted at various music sites and users who showed an affinity for musical instruments, the banner turned users laptops into a digital harmonium replicating the experience of playing the Harmonium.  Not only does the ad demonstrate a clever user of rich media technology, it was also extremely effective in terms of  interaction rates and an uptick quote requests.  Just goes to show that rich media ads can be an effective tool when used properly.  Check out the case study below.

via: Leon Bayliss

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