Tuesday, April 17, 2012

Smart Argentina - Animated Twitter Commercial

Smart cars pretty much fit anywhere and in any parking spot.  BBDO Argentina decided to demonstrate this fact by showing how a Smart car can even fit in Twitter.  Using a series of 455 tweets they've created an animated commercial in their Twitter feed.  It unfolds much like an animated flip-book.  Scrolling through the Twitter feed doesn't really convey the intended effect, so the best thing to do is go to the Smart Argentina Twitter page and use the 'J' or 'K' keys to scroll forward or backward.  Of course you can just check out the video below.

The strapline at the end reads approximately: 'It goes anywhere, even in 140 characters.  A big idea for the city.'  Nice use of a small space to demonstrate a small product.

Supporting Articles: Adverblog | Adfreak