I posted this to the 5 Cool Things G+ page a couple weeks ago, but just have recently had time to explore the rest of the Columbia Sportswear Youtube channel. Their latest campaign 'Great Moments In Trying Stuff' is a series of videos that demonstrates the benefits of various Columbia sportswear through a series of amusing pseudo-science experiments. As they put it: 'What do sweaty hot dog buns, cafeteria workers, mesh tank tops and a cat have to do with proving our gear is the best in the industry? Everything. Watch as we put our most innovative products to innovative tests.' The videos are extremely entertaining while also being peppered with features/benefits/functionality throughout. Anyone know the Agency responsible for the work? In the meantime, here are my two favorites, but check out the rest of the 'Great Moments In Trying Stuff' on their Youtube channel.
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