The Fine Brothers are one of the more established Youtube Stars, ie. content creators that have created a huge audience/following on Youtube. They release videos twice a week that typically tap into the Youtube zeitgeist (such as this one, Kids React to Nyan Cat) and have racked up more than a million subscribers.
They recently released a fantastic Youtube game, tapping into the excitement around the Season 5 premiere of Mad Men. The game (done in 8-bit/Nintendo style complete with awesome Nintendo-ish sound) uses Youtube annotations to create a choose-your-own-adventure experience where you play Don Draper looking to level up on his inner peace, new ideas, and confidence. Have a play around below:
They recently released a fantastic Youtube game, tapping into the excitement around the Season 5 premiere of Mad Men. The game (done in 8-bit/Nintendo style complete with awesome Nintendo-ish sound) uses Youtube annotations to create a choose-your-own-adventure experience where you play Don Draper looking to level up on his inner peace, new ideas, and confidence. Have a play around below:
This is just one of many interesting executions across various mediums that tapped into the excitement around Mad Men, with Sky in the UK running 60s-style spots during it's ad breaks & Newsweek revisiting it's 1966 design for the issue the featured a Mad Men cover story (again complete with 60s-style ads from contemporary advertisers throughout the magazine).
Supporting Articles: Forbes | MTV
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