Tuesday, April 17, 2012

Project Re:Brief - Alka Seltzer & Avis

I'm slightly obsessed with Project Re:Brief.  If you're not familiar with Project Re:Brief then stop reading and head over to ProjectRe:Brief.com for some background.  Anyhow, I just love the concept of bringing iconic campaigns to life through digital media and truly believe that we're just scratching the surface in terms of the potential of display, mobile and digital advertising as a way to create an emotional connection between advertisers and users.  With that in mind, I was excited to see the last two of the Project Re:Brief campaigns have gone live.

Check out the re-imagining of Alka Seltzer - 'I Can't Believe I Ate The Whole Thing' & Avis - 'We Try Harder' below.  It's better to head over to the Project Re:Brief site and play with the desktop versions of the ads, they really are exceptional.  Mobile demos/walkthrough videos are included below, but if you're not familiar with the original campaigns then it's definitely worth heading over to the site to get the full context of the original and re-imagined campaigns.