Monday, September 19, 2011

Heineken Legendary Football

Wieden+Kennedy has launched the Heineken Legendary Football campaign to promote Heineken's association with the upcoming UEFA champions league season.

The films aim to showcase how the UEFA Champions League, the world's most prestigious and high-profile club competition, and Heineken, the world's leading premium beer brand, combine to create spectacular artistry that fans around the world can enjoy.

The campaign is centered around two films featuring Champions League legends Gianluigi Buffon, Rene Adler, Patrick Vieira, Clarence Seedorf and Ruud van Nistelrooy, who have chalked up 350 combined UEFA champions league matches.

The most high-profile edits of the films are two 30’ television advertisements, supported by a series of break ‘bumpers’ that will be broadcast in over 180 countries worldwide. The ‘Opera’, the first of the two endorsements, revolves around a compelling moment as Seedorf lines up to take a shot at Buffon, filmed in the stunning setting of a beautiful European opera house. The second video, ‘Pantheon’, takes place in the more historical, spectacular setting of an ancient Roman gladiatorial ring, where Vieira and Van Nistelrooy compete to win a header at Adler’s goal.

In a nice touch, the Youtube video features annotations interspersed throughout, creating an interactive, rather than linear, way for fans to experience and explore the the spots, bumpers and additional content.

Of course, the real digital activation is around the Cannes Lion winning Heineken Star Player mobile/Facebook app that will be available for all UEFA Champions League matches this season.

Supporting Articles: PopSopBrand ChannelAdverblog