Wednesday, May 2, 2012

Uniqlo Undercover

I love seeing innovative uses of the Google Maps interface (such as Levi's Roadwear covered here a few months ago).  Uniqlo has recently partnered with Japanese fashion brand Undercover and their 'UU' website launched a month or so back.  The site uses Google maps as the mechanism to browser the whole product collection.  As you can see from the walk through below, you can zoom in further and further to go from big (and random) pictures to product details on individual garments.  You can also turn on and off different maps layers that will organize the collection by area (mens, babies, etc.), show social comments about the collection or take you to a store locator layer.  Just a great use of a navigation interface that we're all familiar with as an innovative way to show off the entire collection.

Have a play around with it yourself art the Uniqlo Undercover site or see the video capture below.

Additional Articles: FastCo | TheFWA