Tuesday, May 15, 2012

Domestos - Meet Phil Pace

Here's a nice little short film (brought to you by Domestos) from Droga5 in Sydney that shows a bit about the life of amateur bodybuilder Phil Pace.  The Domestos tie-in doesn't come until the end of the film and is done (IMHO) in a brilliant and quirky way.  Much better way of illustrating the product benefits than your typical toilet cleaning commercial. Check it out below:


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