Wieden + Kennedy have kicked off the P&G 'Thank You, Mom' campaign with the beautifully shot and evocative film 'Best Job' which was directed by Alejandro González Iñárritu (Babel, Biutiful, 21 Grams + the Nike 'Write The Future' spot from 2010). The film shows different Moms around the world nurturing their kids throughout the years as they move toward their moment of Olympic glory. Check it out below.
The spot is just the first step in a much larger campaign from P&G leading into the Olympics and further extends the Thank You, Mom campaign that they ran for the 2010 Olympics. In addition to the above spot, P&G is also encouraging the general public to say 'Thank You, Mom' and let her know you appreciate her. You can submit your story through video, images or just a brief few words to let your Mom know you care. So go check it out on the P&G Youtube channel and Facebook page.
Additional Articles: Adverblog | AgencySpy | W+K London blog
Great thoughts you got there, believe I may possibly try just some of it throughout my daily life.
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