Olympic Fever - Adidas, Old Spice, P&G & Channel 4

The Olympic ceremonies open tonight, so I thought I'd share my favorite Olympic work that I've seen in the lead up to the games.

In terms of Olympic stunts, I think this one takes the cake.  Adidas invited fans to show their support in a #takethestage photobooth that had been setup in Westfield Stratford shopping mall.  What they didn't know is that David Beckham was just around the corner.  Check out their reactions when he joins them in the booth.


In terms of pure humor, I love the most recent Old Spice spot, 'I Will Live Forever.'  Notice how they nimbly dance around the fact that they're not actually official sponsors of the Olympics.


And of course there's just plain emotionally evocative as you can see in the latest spot from P&G 'Kids.'


But ultimately, the best piece of advertising I've seen for the Olympics, doesn't come from an official sponsor, in fact it's not even for the Olympics.  It's from Channel 4 to promote their upcoming Paralympic Game coverage as well as the shows/features that they'll be airing.  I literally get chills down my spine watching it.  For some reason they've turned off embedding, but you can see it here.

P&G - Thank You Mom

Wieden + Kennedy have kicked off the P&G 'Thank You, Mom' campaign with the beautifully shot and evocative film 'Best Job' which was directed by Alejandro González Iñárritu (Babel, Biutiful, 21 Grams + the Nike 'Write The Future' spot from 2010).  The film shows different Moms around the world nurturing their kids throughout the years as they move toward their moment of Olympic glory.  Check it out below.


The spot is just the first step in a much larger campaign from P&G leading into the Olympics and further extends the Thank You, Mom campaign that they ran for the 2010 Olympics.  In addition to the above spot, P&G is also encouraging the general public to say 'Thank You, Mom' and let her know you appreciate her.  You can submit your story through video, images or just a brief few words to let your Mom know you care.  So go check it out on the P&G Youtube channel and Facebook page.

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