Wednesday, May 2, 2012

IKEA - The Smallest Store In The World

I've been seeing some really innovative rich media banner advertising lately.  I particularly like this execution for IKEA, the smallest store in the world.  In order to demonstrate how IKEA helps you make the most of any space, they've fit an entire IKEA store (all 2800) products into a web banner.  From this 300x250 MPU you can browse, click or buy anything that you could in a full-size IKEA store.  Check out the overview video below.

The ad was developed by Ogilvy Action Dubai.  Have a play around with the live version of the banner here:

Very clever and very charming.

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