Wednesday, May 2, 2012

Streets Ice Cream - Share Happy

This is nice experiential campaign from Australia that effectively bridges the offline and online.  Streets Ice Cream (and their agency Soap Creative) launched the 'Share Happy' campaign (sounds a bit reminiscent of Coke - Open Happiness no?).  Installations were setup across Australian cities that invited any passer-bys to record Matrix style 360-degree rotating videos of themselves.  The videos were then uploaded to Streets Ice Cream Youtube channel and available on the Streets Ice Cream website.  Participants could go to the site and easily search for/find their video and easily share it out amongst friends, family, etc.

Great idea.  It's simple, but effective.  Participants are rewarded offline (ice cream samples) as well as online (a cool digital memento of an experience that they couldn't otherwise have).

Check out the 'Best Of...' video below.
Additional Articles: Simply Zesty | Digital Buzz Blog