Friday, February 15, 2013

Final Superbowl Thoughts

Contagious has a good Superbowl Advertising roundup which can be found here

My personal favorite spot was Samsung Next Big Thing with Paul Rudd, Seth Rogen, & Bob Odenkirk.  I love the shots that they took at AdLand (I counted at least five).


The VW 'Get Happy' Superbowl ad generated a whole bunch of controversy with many people calling the spot offensive and even racist.  I was surprised that nobody has really picked up on this response video from Red Strip that ran during the game.  Everyone was swooning over the Oreo blackout execution, but the way that Red Stripe responded and attempted to insert themselves into the debate around the ad was incredibly smart in my opinion.  See below.



VW had a backup ad created for the Superbowl, but decided to run the 'Get Happy' ad after the teaser spot had significant response on YouTube (see the behind the scenes article).  I'm wondering if this ad below isn't the backup spot.  Personally I prefer this to 'Get Happy.'