Final Superbowl Thoughts

Contagious has a good Superbowl Advertising roundup which can be found here

My personal favorite spot was Samsung Next Big Thing with Paul Rudd, Seth Rogen, & Bob Odenkirk.  I love the shots that they took at AdLand (I counted at least five).


The VW 'Get Happy' Superbowl ad generated a whole bunch of controversy with many people calling the spot offensive and even racist.  I was surprised that nobody has really picked up on this response video from Red Strip that ran during the game.  Everyone was swooning over the Oreo blackout execution, but the way that Red Stripe responded and attempted to insert themselves into the debate around the ad was incredibly smart in my opinion.  See below.



VW had a backup ad created for the Superbowl, but decided to run the 'Get Happy' ad after the teaser spot had significant response on YouTube (see the behind the scenes article).  I'm wondering if this ad below isn't the backup spot.  Personally I prefer this to 'Get Happy.'

VW - The Original Click

Really clever use of Youtube advertising formats in this campaign for official Volkswagen auto parts (developed by AlmapBBDO).  The idea is simple, people shouldn't accept imitations auto parts.  Similarly, they discovered that on Youtube many of the most-popular videos have poor quality knock offs/imitation videos, some of which have millions of views.  So VW bought in-stream ads against these imitation videos with the message 'Don’t accept Imitations. Prefer Original Parts.'  Clicking on the ads redirected users from the imitation video to the original version.  Check out the brief case study/explanation video below.  According to this AdFreak article the campaign generated '125,000 views and 500 clicks for every $100 spent.'



via Sibylle Tretera

Additional Articles: Adverblog | Digital Buzz Blog