Thursday, June 14, 2012

VW - The Original Click

Really clever use of Youtube advertising formats in this campaign for official Volkswagen auto parts (developed by AlmapBBDO).  The idea is simple, people shouldn't accept imitations auto parts.  Similarly, they discovered that on Youtube many of the most-popular videos have poor quality knock offs/imitation videos, some of which have millions of views.  So VW bought in-stream ads against these imitation videos with the message 'Don’t accept Imitations. Prefer Original Parts.'  Clicking on the ads redirected users from the imitation video to the original version.  Check out the brief case study/explanation video below.  According to this AdFreak article the campaign generated '125,000 views and 500 clicks for every $100 spent.'



via Sibylle Tretera

Additional Articles: Adverblog | Digital Buzz Blog